Assessment 010 – Component 2
Time Constrained Case Study
QUESTION 1:
Using relevant concepts, prepare a stakeholder analysis for EasyJet Plc. Analyse the extent to which EasyJet harnesses a ‘shared value’ approach to stakeholder management (20 marks).
Stakeholder analysis is an important instrument of businesses such as EasyJet to know and control the multitude of groups which can be affected by or may have an interest in their operations. 010-2 Component Case Study Analysis Portfolio (2023 MOD007205 TRI2 D01NON) Through the organization of stakeholders and prioritization, companies are able to efficiently engage with their stakeholders and align their interests with the Company objectives.
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Stakeholders |
Impact |
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Customers: EasyJet’s key stakeholders are customers who need low-cost and reliable air travel services. According to research by Silva-White (2023), customer satisfaction and loyalty are very crucial in the airline industry. Therefore, companies such as EasyJet must ensure that they focus on customer service and quality. |
Low power / High Interest |
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Employees: The workforce of EasyJet, which is comprised of pilots, cabin crew, and ground staff, is absolutely necessary for the company’s functioning. Ngwenya and Pelser (2020) argued that employee engagement and satisfaction are directly related to organisational performance and customer satisfaction. These findings emphasise the significance of employee wellness investment and development. Want to read more related samples like this ?? Visit UK Assignment Help for more interesting samples and modules |
Low Power / Medium Interest |
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Shareholders: The shareholders give money to EasyJet and in return for the investment they expect a gain. According to the study by Menghwar and Dawood (2021), the idea of shared value puts emphasis on linking business strategies with community needs to generate value for both shareholders and stakeholders. EasyJet must ensure that it satisfies the demands of shareholders without compromising on its societal role. |
High Power / Medium Interest |
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Suppliers: EasyJet relies on vendors for airplanes, fuel, and other operational aspects. Alghababsheh and Gallear (2021) highlighted the role of supplier relationships in providing supply chain with sustainability and efficiency. Partnership with suppliers is a must for EasyJet in order to attain high reliability and cost-effectiveness. |
Medium Power / Medium Interest |
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Regulatory Bodies: Regulatory agencies like the Civil Aviation Authority (CAA) and the International Air Transport Association (IATA) develop regulations and standards that EasyJet must meet. Full adherence to regulations is fundamental for not just the operational independence but also for the passenger safety. |
High Power / Low Interest |
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Local Communities: EasyJet’s flight activities may lead to economic and social effects in the regions where it operates. Communal engagement and the adoption of sustainable tourism practices in the aviation sector are highlighted in a study conducted by Kaitano (2020). EasyJet has to be mindful of the interests of the local communities and mitigate the potential negative impacts of its operations. |
Medium Power / Low interest |
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Competitors: Competitors in the airline industry, including both traditional carriers and low-cost rivals, shape EasyJet’s competitive landscape. Research by Sorvi (2023) on airline competition underscores the need for EasyJet to differentiate itself through cost leadership, service quality, and route network optimisation. |
Medium Power / High Interest |
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Media and Public Opinion: According to Rita, Moro and Cavalcanti (2022), public perception, influenced by media coverage and online discourse, can impact EasyJet’s brand reputation and consumer trust. Managing corporate reputation and stakeholder trust are very the important for the airline industry, particularly during crises or incidents. To read more about Component 1 visit 010-1 Component Case Study Analysis Portfolio (2023 MOD007205 TRI2 D01NON) |
Low Power / Medium Interest |
Extent of Shared Value Approach:
EasyJet demonstrates a commitment to the shared value approach through various initiatives aimed at creating value for both shareholders and stakeholders:
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Customer Focus: EasyJet’s focus on providing affordable fares and convenient services aligns with societal demands for accessible air travel (Ambrose and Waguespack, 2021). The company’s emphasis on digital innovation and customer-centricity contributes to customer satisfaction and loyalty. |
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Employee Welfare: EasyJet invests in employee training, development, and well-being to enhance job satisfaction and performance. The company’s employee engagement initiatives foster a positive work culture and contribute to operational efficiency. |
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Environmental Sustainability: EasyJet has implemented measures to reduce its environmental footprint, such as investing in fuel-efficient aircraft and carbon offsetting programs (Tiirinki, 2022). The company’s commitment to sustainability aligns with societal expectations for corporate responsibility and environmental stewardship. |
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Community Engagement: EasyJet engages with local communities through partnerships, sponsorships, and community outreach programs. By supporting initiatives that benefit local residents and promote sustainable tourism, EasyJet enhances its reputation and fosters goodwill. |
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Regulatory Compliance and Safety: EasyJet prioritises compliance with aviation regulations and safety standards to ensure passenger safety and operational integrity (Rodrigues et al., 2024). The company’s robust safety protocols and risk management practices mitigate regulatory risks and build trust with stakeholders. for more info visit our more free samples about differents modules and samples. |