This BMP6024 Strategic Management Case Study Report focuses on Marks & Spencer’s (M&S) priorities and plans in entering the culturally rich and vibrant Bangladeshi market. It examines risks and possibilities, as well as technological and political developments, that have impacted M&S’s growth. This study highlights M&S’s environmental and ethical business benefits and practices of a global merchandising mix and retailing structure.
M&S’s internal attributes, such as its strong supply chain networks and ethical organizational culture, are viewed as important assets aiding the expansion into Bangladesh. Weaknesses and setbacks, like budgetary limits and a lack of familiarity with the market, are discussed, and solutions are suggested.
This study further analyzes the importance of changing M&S’s international format in a way that is sensitive to Bangladeshi beliefs and customs. It prioritizes brand image, strategic collaboration, and long-lasting consumer trust to be established well into the Bangladeshi market.
BMP6024 Strategic Management Case Study Report
Introduction
Marks and Spencer (M&S) is a respected British store that has gained massive positive reception over a century. It is well-recognized across the world for its delicious cuisine, top-notch clothing, and dedication to sustainable and ethical business methods. Furthermore, we look into the pros and cons of M&S expanding the network to the Bangladeshi market. There is a specific focus on the inner and outer elements that have a big impact on the organization’s strategic choices.
Background
Marks and Spencer (M&S) is a huge British retail corporation. It is a leading company in many aspects. They are admired because their business model (variety chain) has been the same for some 100 years. They have operated as a single firm ever since that time and have been exceptional at that.
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